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Our Story

Our Story

HT Enterprises Inc. has been producing and marketing a full line of premium quality outdoor products since the early 1970's. HT's product line began with the industry's most comprehensive line of ice tackle, including the first (and still the only) tip-up guaranteed against freeze-up, the first (and only) micro tip-up light, the first graphite ice rods and a tremendous supporting selection of innovative ice gear.

HT's line of tackle has now grown to include over 4,000 items in every major category; ice shelters, augers, tip-ups, rods, combos, reels, rod cases, tackle boxes, line skimmers, minnow nets, tools, spring bobbers, lures, ice cleats, winter clothing, ice safety items, tools and accessories-- making it the largest, most diversified line-up of specialized ice tackle in the world.

While HT remains the uncontested leader in ice tackle design and selection, the innovation doesn't end there. HT also offers full line of summer rods, reels, nets, and terminal tackle, plus an outstanding line of heystone Nature Escape branded hunting products, including safety vests, gun and bow cases, folding chairs, blinds, gun cleaning kits, gloves, hats and a variety of related camping and outdoor items as well.

HT's line continues to grow toward an even broader selection of unique specialty outdoor items, many of which are available in exclusive or private label branding. Our global sourcing program allows us to direct import many of our products directly from our factories to the store resulting in substantial savings.

Our "state of the art" web site icefish.com features informative videos, product information, a place to brag about your catch, and fishing tips from ice fishing professional, Tom Gruenwald. Tom Gruenwald has authored four books on the sport of ice fishing, has written hundreds of magazine articles, has presented public seminars, and hosed various television programs devoted to ice fishing.

HT Enterprises addresses all aspects of the sport of ice fishing to give you the best experience. Our desire is to send you on your next ice fishing adventure with quality HT equipment and the knowledge to unsure you have a safe and pleasant experience.